In 1856, Charles F. Orvis founded the Orvis Company in Manchester, Vermont, offering superior fly-fishing equipment, and priding himself on customer satisfaction and service. Today, Orvis is the trusted source of discovery and adventure in the natural world. For more than a century-and-a-half, we have loved the wild, explored it, and protected it. At our core we are a fly-fishing and game-shooting brand, inspired by nature, driven by curiosity, and fulfilled by adventure. As the world leader in fly fishing, we are also proud to share our offerings in the United Kingdom. We extend our services with fly-fishing adventures abroad, as well as fly-fishing instruction, day rod letting, guides, and schools in the UK. Each product, and the services we offer, are rooted in our heritage, inspired by our love of the wild, and backed by superior customer service and a 100% guarantee of satisfaction.

Privately owned by the Perkins family since 1965, Orvis is headquartered in beautiful Southwestern Vermont, USA, with major operations in Roanoke, Virginia, Midland, Michigan, and the United Kingdom. Today, Orvis is an international, multi-channel retailer with approximately 1,700 employees. Our award-winning websites, orvis.com and orvis.co.uk offer more than 5,000 products with more than 33 million visits per year. The company mails more than 44 catalogue editions each year with a total annual circulation in excess of 45 million. The Orvis blog (Explore Orvis) features informative, fun, and entertaining news, tips, videos, photos, and more. With great content, event information, hints and tips for fly fishing, and information about our conservation efforts, there’s something for everyone. Orvis is also on Facebook and Instagram—just search for OrvisUK and stay up to date with all the very latest news.

BRAND PROMISE

We live to develop and share our equipment, apparel, and expertise to outfit deeper connections and authentic experiences in the outdoors for a more inspired life.

THE ORVIS COMMITMENT

In the words of Orvis CEO Perk Perkins, “If we are to benefit from the use of our natural resources, we must be willing to act to preserve them.”  Orvis donates 5% of pre-tax profits every year to protecting nature, supporting communities, and advancing canine health and well-being. With a unique matching grant program, Orvis and its customers have raised and donated more than $20 million to protecting nature over the past 25 years. We invite you to learn more about our conservation legacy and how you can participate!

OUR CORE VALUES

Surprise & Delight Your Customer
No matter who our customers are— from the lifelong fly-fisher, to the passionate traveler, to our partners around the world, to our associate peers—we create moments that exceed their expectations every day.

• Keep listening. Think like a customer to guide decisions
• Build relationships by being curious, personal, friendly & fun
• Earn credibility and trust by being open, honest & down-to-earth
• Show integrity & mutual respect for all
• Start & end by asking: “What would be a great experience for our external customers?”
• No matter what your title, refill the coffee maker

Take Pride in Your Product
No matter what we produce—from long-standing customer favorites, to award-winning customer service, to complex data sets, to our iconic fly rods—we go for great.

• Take “it” to the next level. Don’t settle.
• Take ownership. Be accountable & measure results
• Be proud to own or give
• Learn from mistakes

Protect What We Love
We never lose sight of the fact that the natural world is at the core of our passions & our business.

• Share & celebrate the adventure and wonder in nature
• Give back & live for a higher purpose. If we are to benefit from using our natural resources, we must act to preserve them
• Leave your campsite better than you found it